Eventus International Feature: Interview with Dr Laila Mintas

This is an excerpt from an interview which appeared in the September 2020 issue of EI Industry News.


Ismail Vali interviews Dr Laila Mintas, Chief Executive Officer of PlayUp USA

EI: Can you share some background on your career with readers and elaborate on your role as CEO for PlayUp USA?

Laila: As a lawyer by trade, I started my career at White & Case LLP where I was involved in many areas including gambling-related mandates. I wrote my PhD in law about Sports Betting via the Internet, which was published as a book. An executive at FIFA read it and hired me to run FIFA´s integrity efforts, where I was using sports betting related data to prevent, detect and sanction sports betting related cases of match-fixing. I negotiated agreements with betting operators but also led the discussions around commercial opportunities that the betting industry offers to sports.

Later, I became the first Director of Sports Integrity at CONCACAF – the administrative body for 41 soccer nations including the US, Canada and Mexico, where I did similar work as at FIFA.

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About PlayUp

PlayUp is a Premium Betting Entertainment and Technology Group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative online betting technologies in-house to power our brand and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

Today, we successfully operate and power a highly scalable and robust, cloud-based online betting platform that unifies the world’s favourite betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds) and Esports. Additionally, we offer Daily Fantasy Sports (DFS), a competitive format of peer-to-peer online betting, where we host Australia’s largest and indeed some of the globe’s biggest DFS prize pools.

We hold betting licences in multiple jurisdictions and currently operate in Australia, New Zealand, India and the US. Our biggest market is Australia, where we are the largest and most recognised DFS provider in the country and one of the fastest growing fixed-odds providers. In the USA, we have secured licensing and access to the nascent online sports betting market with imminent launch into multiple states.