Eventus International Feature: Interview with Dr Laila Mintas
This is an excerpt from an interview which appeared in the September 2020 issue of EI Industry News.
Ismail Vali interviews Dr Laila Mintas, Chief Executive Officer of PlayUp USA
EI: Can you share some background on your career with readers and elaborate on your role as CEO for PlayUp USA?
Laila: As a lawyer by trade, I started my career at White & Case LLP where I was involved in many areas including gambling-related mandates. I wrote my PhD in law about Sports Betting via the Internet, which was published as a book. An executive at FIFA read it and hired me to run FIFA´s integrity efforts, where I was using sports betting related data to prevent, detect and sanction sports betting related cases of match-fixing. I negotiated agreements with betting operators but also led the discussions around commercial opportunities that the betting industry offers to sports.
Later, I became the first Director of Sports Integrity at CONCACAF – the administrative body for 41 soccer nations including the US, Canada and Mexico, where I did similar work as at FIFA.
PlayUp is an Australian online wagering and technology company with unique offerings in the wagering industry via its Sportsbook, Racebook and Daily Fantasy Sports (DFS) products. PlayUp has operations in Australia, India and the United States.