iSportConnect ‘Meet the Member’ Interview with Dr Laila Mintas
This is an excerpt from an interview which appeared on SportConnect.
Earlier this summer, Dr Laila Mintas was appointed as the new US CEO of PlayUp, an Australian Gambling company seeking to take greater steps into the American market.
Laila, formerly Deputy President of Sportradar US, chatted to Ben Page from her home in Las Vegas about why PlayUp’s vision interested her, how the company is looking at their US expansion, betting in esports and much more.
Firstly, you’ve been in the role as US CEO of PlayUp for a couple of months now, I suppose it’s been a very interesting time starting a new role in the middle of a pandemic?
Well thankfully I met the guys from PlayUp early last year, and was pretty excited to hear about their vision for the US market but also their global expansion strategy.
I’ve been positively surprised, since the pandemic we’ve been actually having the strongest revenue increase since the company was created. Since people don’t want to go into casinos anymore, they want to be entertained staying at home, and we’re an online only brand so it’s ironic to say but we’ve benefitting from the situation.
While traditional sports was suspended we still had horse racing going on in Australia which is a very strong revenue driver. We also launched eSports betting, which was on the roadmap for later this year, but when the pandemic hit the markets we accelerated that and within days launched it.
PlayUp is an Australian online wagering and technology company with unique offerings in the wagering industry via its Sportsbook, Racebook and Daily Fantasy Sports (DFS) products. PlayUp has operations in Australia, India and the United States.