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PlayUp expands market access to three more states

Hear from our US CEO Dr. Laila Mintas on our strategic growth plan for the U.S. market. Today we have announced a trio of market access deals we have completed with Caesars Entertainment in which we will be able to offer sports betting in Indiana and Iowa, along with iGaming in New Jersey pending regulatory approval.

The three additional markets will complement our existing U.S. operations where we are a licensed operator in Colorado and are expected to gain regulatory approval in New Jersey soon. PlayUp Limited is well regarded as a product, service and compliance thought leader in online sports betting, horse racing, and daily fantasy sports in Australia, New Zealand, in addition to its rapidly growing U.S. presence.

We’re looking forward to updating the market and our shareholders on our future growth plans.


About PlayUp

PlayUp is a Premium Betting Entertainment and Technology Group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative online betting technologies in-house to power our brand and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

Today, we successfully operate and power a highly scalable and robust, cloud-based online betting platform that unifies the world’s favourite betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds) and Esports. Additionally, we offer Daily Fantasy Sports (DFS), a competitive format of peer-to-peer online betting, where we host Australia’s largest and indeed some of the globe’s biggest DFS prize pools.

We hold betting licences in multiple jurisdictions and currently operate in Australia, New Zealand, India and the US. Our biggest market is Australia, where we are the largest and most recognised DFS provider in the country and one of the fastest growing fixed-odds providers. In the USA, we have secured licensing and access to the nascent online sports betting market with imminent launch into multiple states.

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