PlayUp U.S. CEO on Colorado sportsbook launch, market outlook, and future offerings

This is an excerpt from an article which appears on Colorado Sharp


At three months old, Colorado’s sports betting market already includes ten sportsbooks. In fact, Colorado is such a promising sports betting market that some international companies want to make their American debuts here. PlayUp is one such company, anticipating a September launch with one more state launch to come later this year.

We asked Dr. Laila Mintas, CEO of PlayUp U.S., about what she saw in Colorado’s market that set it apart from other states and what bettors can expect from PlayUp’s launch. We also discussed PlayUp’s pandemic strategy, Colorado’s current betting trends, and PlayUp’s next projects.

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About PlayUp

PlayUp is an Australian online wagering and technology company with unique offerings in the wagering industry via its Sportsbook, Racebook and Daily Fantasy Sports (DFS) products. PlayUp has operations in Australia, India and the United States.