Ashley Kerr

Global General Counsel

Ashley has helped operators navigate the complex legal and regulatory wagering landscape for over 7 years. Before joining PlayUp, Ashley was Senior Corporate Lawyer at Tabcorp, Australia’s largest wagering operator, and played a critical role overseeing all aspects of its wagering and media operations for over 4 years.  Prior to this, Ashley was a Solicitor for the DLA Piper corporate team advising on M&As and Australian IPOs, including the ASX listing of ‘Betmakers Technology Group Ltd’.

Recent Press

Private: PlayUp Limited to Become a Publicly Traded Company Through Business Combination with IG Acquisition Corp

PlayUp is a next generation entertainment and technology group that develops its own innovative betting technologies to power its brands and deliver world-class user experiences Bradley Tusk to serve as […]


PlayUp expands its U.S. landscape with the addition of Indiana iGaming market access

LAS VEGAS, NV (March 24, 2022) – Reaffirming its bullish view on the U.S. iGaming sector, PlayUp announced an expansion to its market access footprint in Indiana that will allow […]


U.S. Market Entry accelerates with Strategic Investment and bolstered U.S. Senior Management Team

U.S. Senior Management team Following the appointment of well know industry authority, Mr Dennis Drazin to the role of U.S. Chairman, PlayUp is pleased to announce the appointment of Mr […]