James Waddell

Global Head of Wagering

James has extensive retail and online experience in both wagering and gaming (Casino). Previously James was the General Manager at Ubet, a subsidiary of Australia’s biggest wagering company, TAB, where he oversaw the day-to-day wagering activities including the management of the entire risk and trading operations.

Recent Press

Private: PlayUp Limited to Become a Publicly Traded Company Through Business Combination with IG Acquisition Corp

PlayUp is a next generation entertainment and technology group that develops its own innovative betting technologies to power its brands and deliver world-class user experiences Bradley Tusk to serve as […]


PlayUp to Partner with BetSwap Limited in US market

PlayUp has entered into an agreement to launch the BetSwap marketplace across their US sportsbook product and operations. Las Vegas, Nev. Aug. 23, 2022– PlayUp Limited has entered into an […]


PlayUp and Wests Tigers support Chris O’Brien Lifehouse

PlayUp and Wests Tigers, are joining forces to support the Chris O’Brien Lifehouse “Go the Distance Campaign.” PlayUp will donate its back-of-shorts advertising panel to Chris O’Brien Lifehouse for the […]