PlayUp, via its daily fantasy sports (DFS) brand Draftstars, is the #1 DFS site in Australia by all metrics and is now operating in India. Tens of millions in prize money is won each year via contests numbering in the millions. Draftstars has built a sports enthusiast community of over 300,000 and has partnered with the likes of KAYO (Fox Sports) on innovations such as ‘Live Finals’, where the best of the best meet-up and compete live for record-breaking prize pools.