Looking to bet? Get the app

PlayUp’s all-in-one sports and racebook solution is custom built to be a highly flexible, scalable and robust enough to cope with the needs of our multi-territory operation and the demands of today’s players. PlayUp can handle any type of sport or event plus any type of bet across fixed-odds and pari-mutuel bet types. All managed by our highly experienced trading team who have a 360-degree view of their liability and risk centrally across all channels.


  • 65,000+ pre-match events every month
  • 40,000+ live matches every month
  • 120+ sports supported including Virtuals and eSports
  • AU/UK/USA Horse Racing and bet types
  • Mobile, Web and Native applications for iOS and Android
  • Advanced betting features: Odds Boost, Live Betting, Cashout and more
  • Bonus types: Freebets, Free Tickets, Accumulator Bonus, Wagering
  • Single-Wallet between different PlayUp brands