PlayUp’s all-in-one sports and racebook solution is custom built to be a highly flexible, scalable and robust enough to cope with the needs of our multi-territory operation and the demands of today’s players. PlayUp can handle any type of sport or event plus any type of bet across fixed-odds and pari-mutuel bet types. All managed by our highly experienced trading team who have a 360-degree view of their liability and risk centrally across all channels.


  • 28+ sports supported
  • Global Horse Racing with a diverse range of betting markets
  • Mobile, Web and Native apps for iOS and Android