PlayUp Limited Announces Launch of World’s First Integrated Sportsbook, Racebook & DFS Platform

ZETLAND, New South Wales, March 6, 2023 – PlayUp Limited (“PlayUp”), a leading sports betting and technology company, today announced that it has launched the world’s first integrated Sportsbook, Racebook and Daily Fantasy Sports (“DFS”) platform. PlayUp, one of Australia’s Best Fixed Odds Bookmakers, and Draftstars, Australia’s number one DFS site, have merged into one […]


PlayUp to Partner with BetSwap Limited in US market

PlayUp has entered into an agreement to launch the BetSwap marketplace across their US sportsbook product and operations. Las Vegas, Nev. Aug. 23, 2022– PlayUp Limited has entered into an agreement to launch BetSwap Limited’s marketplace technology across their United States sportsbook products. This will make PlayUp one of the first US sportsbooks with the […]


PlayUp and Wests Tigers support Chris O’Brien Lifehouse

PlayUp and Wests Tigers, are joining forces to support the Chris O’Brien Lifehouse “Go the Distance Campaign.” PlayUp will donate its back-of-shorts advertising panel to Chris O’Brien Lifehouse for the Round 16 match on July 3, when the Warriors play their first game on home soil in more than two and a half years. PlayUp […]


PlayUp U.S. launches online Racebook

Product expansion allows operator to tap into US$12 billion a year segment Bounding into the burgeoning horse race betting industry, PlayUp launched its online Racebook. The app, available on Android and Apple iOS, allows bettors to bet on races from tracks all over the world. The pari-mutuel-based platform accepts wagers from bettors in key states, […]


Draftstars announces Australia’s largest daily fantasy sports prize pool of $500K

Draftstars, Australia’s No.1 Daily Fantasy Sports platform owned by next-generation and entertainment group PlayUp, is once again celebrating the highly anticipated 2022 AFL Daily Fantasy Live Final competition, with a massive $500,000 prize pool. PlayUp Global CEO, Daniel Simic commented: “Our Draftstars players have an opportunity to walk away with the $150,000 first place prize […]