PlayUp is proud to announce a partnership with the New Jersey Devils

The New Jersey Devils and Prudential Center have today announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team’s Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games. […]


PlayUp successfully secures Sports Betting License in New Jersey

PlayUp, the Premium Online Betting & Entertainment Company that provides online Sports Betting, Horse Racing and Daily Fantasy Sports in Australia, New Zealand and India, has expanded its footprint across the US by acquiring a betting license in New Jersey. This is the second market access agreement that PlayUp has announced after the recent acquisition […]


Draftstars announces over $1 million of BBL Prize Pools!

Draftstars, Australia’s No.1 Daily Fantasy Sports (DFS) platform, owned by PlayUp Limited, will be offering over $1 million in prize pools for the BBL, including a $40,000 prize pool in the first match! Draftstars, Australia’s No.1 Daily Fantasy Sport (DFS) platform, will offer cricket fans the opportunity to win over $1 million in prize money […]


Dennis Drazin appointed to PlayUp Board of Directors

PlayUp is pleased to announce that Industry Legend and Hall of Famer Dennis Drazin has joined the PlayUp Board. Mr Drazin was recently appointed to the Board and will work directly with PlayUp CEO-USA Dr. Laila Mintas. Together they will help drive the USA business and support the company with its global growth strategy. Mr […]


Dr. Laila Mintas selected to judge at the 2020 Sports Betting Community (SBC) Awards

The SBC Awards recognise the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platform providers and data. PlayUp U.S. CEO, Dr. Laila Mintas will be part of a panel of judges, consisting of industry leaders handpicked for their ability to identify exceptional operator performance and […]