PlayUp and Wests Tigers support Chris O’Brien Lifehouse

PlayUp and Wests Tigers, are joining forces to support the Chris O’Brien Lifehouse “Go the Distance Campaign.” PlayUp will donate its back-of-shorts advertising panel to Chris O’Brien Lifehouse for the Round 16 match on July 3, when the Warriors play their first game on home soil in more than two and a half years. PlayUp […]


PlayUp U.S. launches online Racebook

Product expansion allows operator to tap into US$12 billion a year segment Bounding into the burgeoning horse race betting industry, PlayUp launched its online Racebook. The app, available on Android and Apple iOS, allows bettors to bet on races from tracks all over the world. The pari-mutuel-based platform accepts wagers from bettors in key states, […]


Draftstars announces Australia’s largest daily fantasy sports prize pool of $500K

Draftstars, Australia’s No.1 Daily Fantasy Sports platform owned by next-generation and entertainment group PlayUp, is once again celebrating the highly anticipated 2022 AFL Daily Fantasy Live Final competition, with a massive $500,000 prize pool. PlayUp Global CEO, Daniel Simic commented: “Our Draftstars players have an opportunity to walk away with the $150,000 first place prize […]


PlayUp expands its U.S. landscape with the addition of Indiana iGaming market access

LAS VEGAS, NV (March 24, 2022) – Reaffirming its bullish view on the U.S. iGaming sector, PlayUp announced an expansion to its market access footprint in Indiana that will allow the operator to offer a suite of iGaming products in the state subject to regulatory approvals. The addition of iGaming comes through PlayUp’s existing market […]


PlayUp team with Wests Tigers for multi-year Premier Partnership

PlayUp, a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding and responsible online betting service, have today announced a multi-year partnership with the Wests Tigers. PlayUp will become a Premier Partner and exclusive Wagering Partner of the Wests Tigers for the 2022, 2023, 2024 and […]