Dr. Mintas Among Panel of Judges for SBC Awards

Winners will be honored at ceremony next month in Manhattan   Dr. Laila Mintas, industry veteran and PlayUp US CEO has been selected as a judge for the upcoming SBC Awards North America, the most prestigious awards for the sports betting industry in the United States. Mintas will join a hand-picked panel of judges representing all […]


Spring Carnival SEN Content Partnership

During one of the most action packed periods on the Australian racing calendar, we are delighted to have worked with Sports Entertainment Network (SEN) to bring our customers extensive digital content ahead of the major race days. Beginning with the Melbourne Cup and extending to Oaks Day and Stakes Day, the SEN team produced the […]


PlayUp adds Pennsylvania iGaming to expansion plans

Market access agreement with Caesars creates opportunity in burgeoning $100M monthly market Fresh on the heels of its announcement last week that it was entering the Iowa iGaming market, PlayUp has secured market access for Pennsylvania iGaming, creating a larger footprint for its United States expansion plans. The addition of Pennsylvania to PlayUp’s future iGaming […]


PlayUp announce 2021 Melbourne Cup Day results

PlayUp are pleased to announce a successful Melbourne Cup Day, with both turnover and active clients growing significantly compared to 2020. Year on year increases include: +61.7% increase in turnover on the entire day +22.3% increase in active clients +110.3% increase in turnover on the Melbourne Cup race PlayUp Australia CEO Paul Jeronimo said the […]


PlayUp’s footprint expands via Iowa iGaming market access

Agreement with Wild Rose Casino and Resort creates pathway for growing product portfolio LAS VEGAS, NV (Oct 26, 2021) – As part of its aggressive growth plan in the U.S. PlayUp has secured market access for iGaming in Iowa. The deal comes on the heels of PlayUp’s recent launch of sports betting within New Jersey. […]