PlayUp is a next generation entertainment and technology group that develops its own innovative betting technologies to power its brands and deliver world-class user experiences Bradley Tusk to serve as Chairman of PlayUp’s post-closing Board, bringing decades of experience in tech, politics, and online betting Transaction is expected to close in Q1 2023 and the […]
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PlayUp has entered into an agreement to launch the BetSwap marketplace across their US sportsbook product and operations. Las Vegas, Nev. Aug. 23, 2022– PlayUp Limited has entered into an agreement to launch BetSwap Limited’s marketplace technology across their United States sportsbook products. This will make PlayUp one of the first US sportsbooks with the […]
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PlayUp and Wests Tigers, are joining forces to support the Chris O’Brien Lifehouse “Go the Distance Campaign.” PlayUp will donate its back-of-shorts advertising panel to Chris O’Brien Lifehouse for the Round 16 match on July 3, when the Warriors play their first game on home soil in more than two and a half years. PlayUp […]
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Product expansion allows operator to tap into US$12 billion a year segment Bounding into the burgeoning horse race betting industry, PlayUp launched its online Racebook. The app, available on Android and Apple iOS, allows bettors to bet on races from tracks all over the world. The pari-mutuel-based platform accepts wagers from bettors in key states, […]
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Draftstars, Australia’s No.1 Daily Fantasy Sports platform owned by next-generation and entertainment group PlayUp, is once again celebrating the highly anticipated 2022 AFL Daily Fantasy Live Final competition, with a massive $500,000 prize pool. PlayUp Global CEO, Daniel Simic commented: “Our Draftstars players have an opportunity to walk away with the $150,000 first place prize […]
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