Fixed Odds Horse Racing Another Step Closer in the US

The Board of PlayUp Limited (“PlayUp”) are pleased to update the market on the positive developments in the US in relation to fixed odds betting on horse racing in New Jersey, where PlayUp has secured online sports betting market access.

As part of the legislative process, Bill A4909 which authorises fixed odds wagering on horse races through a fixed odds wagering system, was passed by a unanimous vote at the Assembly Tourism, Gaming and Arts Committee meeting on Tuesday, May 18, 2021.

Earlier this morning AEDT, the full floor of the General Assembly in New Jersey voted 74-0, with one abstention, in favour of Bill A4909.

PlayUp Global CEO Daniel Simic said:

“Supporting our plans for a significant presence in New Jersey, with our new fixed odds wagering platform we are excited to bring competitive fixed odds racing product to the New Jersey consumer. Our New Jersey launch plans are well advanced and we are dealing with the usual regulator requests prior to our launch of our online sports betting and iGaming products.”

“The future of US fixed odds wagering on horse races continues to progress quickly and we will update the market on further developments.”

With our strong industry links into the US horse racing industry, we look forward to playing an important role in the emerging fixed odds racing sector. Specifically, our Non-Executive Director Dennis Drazin (Chairman and CEO of Monmouth Park racecourse New Jersey) has been instrumental in leading this change in legislation.

PlayUp Non Executive Director Dennis Drazin said:

“This is another step forward for fixed odds wagering in the US and in particular New Jersey.  We have worked hard for the past 2 years to try and move this concept forward as we believe it will grow the handle in the US and give us an opportunity to increase the purses, making a stronger US horse racing industry.”

New Jersey is one of a number of markets PlayUp have access to in the rapidly growing online sports betting and iGaming US industry:

PlayUp look forward to further positive Legislative developments that will allow us the opportunity to offer competitive fixed odds horse racing product across our US landscape.

The next step of the legislative process in relation to New Jersey is for Bill S3090 to be voted on the floor of the Senate in the coming months.

For further information please contact:

Dean Sleigh – CFO

[email protected]

+61 412 330 285

Jane Morgan – Investor Relations & Media

[email protected]

+61 405 556 618

About PlayUp

PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.