PlayUp announce 2021 Melbourne Cup Day results
PlayUp are pleased to announce a successful Melbourne Cup Day, with both turnover and active clients growing significantly compared to 2020.
Year on year increases include:
- +61.7% increase in turnover on the entire day
- +22.3% increase in active clients
- +110.3% increase in turnover on the Melbourne Cup race
PlayUp Australia CEO Paul Jeronimo said the positive results were due to an increased marketing focus with promotions, extra markets, CRM and a strong social media/ digital presence connecting with new and existing clients.
“Our team have been working hard to continually grow the PlayUp brand and create a product that delivers a great service for our clients. Our Melbourne Cup Day results are a testament to this strategy, and I look forward continuing to build on this momentum.”
PlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative betting technologies in-house to power our brands and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
PlayUp unifies the world’s favourite online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where we host Australia’s largest and indeed some of the globe’s largest prize pools in competitive peer-to-peer online betting.
We hold online betting licenses in multiple jurisdictions and currently operate in Australia, New Zealand, USA and India.