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PlayUp announce 2021 Melbourne Cup Day results

PlayUp are pleased to announce a successful Melbourne Cup Day, with both turnover and active clients growing significantly compared to 2020.

Year on year increases include:

  • +61.7% increase in turnover on the entire day
  • +22.3% increase in active clients
  • +110.3% increase in turnover on the Melbourne Cup race

PlayUp Australia CEO Paul Jeronimo said the positive results were due to an increased marketing focus with promotions, extra markets, CRM and a strong social media/ digital presence connecting with new and existing clients.

“Our team have been working hard to continually grow the PlayUp brand and create a product that delivers a great service for our clients. Our Melbourne Cup Day results are a testament to this strategy, and I look forward continuing to build on this momentum.”


About PlayUp

PlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative betting technologies in-house to power our brands and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp unifies the world’s favourite online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where we host Australia’s largest and indeed some of the globe’s largest prize pools in competitive peer-to-peer online betting.

We hold online betting licenses in multiple jurisdictions and currently operate in Australia, New Zealand, USA and India.

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