PlayUp announce 2021 Melbourne Cup Day results

PlayUp are pleased to announce a successful Melbourne Cup Day, with both turnover and active clients growing significantly compared to 2020.

Year on year increases include:

  • +61.7% increase in turnover on the entire day
  • +22.3% increase in active clients
  • +110.3% increase in turnover on the Melbourne Cup race

PlayUp Australia CEO Paul Jeronimo said the positive results were due to an increased marketing focus with promotions, extra markets, CRM and a strong social media/ digital presence connecting with new and existing clients.

“Our team have been working hard to continually grow the PlayUp brand and create a product that delivers a great service for our clients. Our Melbourne Cup Day results are a testament to this strategy, and I look forward continuing to build on this momentum.”

About PlayUp

PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.