PlayUp Announces Completion of $25 Million Capital Raise

Ready for rapid growth in multibillion dollar US market.

  • Oversubscription of $25 Million entitlement offer
  • Underwritten by Investorlink Securities AFSL: 226842
  • Broad investor profile from Australia and Internationally
  • Positions company for rapid expansion into multibillion US market

PlayUp, the Australian owned Betting Operator, has today announced the completion of a $25,000,000 capital raise through a non-renounceable entitlement offer.

Daniel Simic, CEO PlayUp, commented, “The oversubscription of our $25 Million raise reflects the enormous potential of PlayUp. It is an endorsement of our team, our technology and our vision.”

“Since developing Australia’s first pay-to-play Daily Fantasy Sports (DFS) platform in 2015, PlayUp has become the number one Australian DFS provider by all metrics. Our online betting footprint has also grown rapidly with the acquisition and consolidation of several tier two Australian wagering brands. We now have over 300,000 registered clients and generating in excess of AUD$270m in turnover annually,” added Daniel Simic.

This successful raise will allow PlayUp to rapidly pursue the US market which is expected to grow over $17 Billion in sports betting alone.

PlayUp has successfully secured online Sports Betting market access in New Jersey and Colorado. The Company has demonstrated its ability to win competitive commercial partnerships as it continues its quest to acquire more online Sports Betting licenses across the USA.

Mr Simic said, “This raise allows us to build on an already established footprint. We have access in 2 states of America, we have a veteran CEO with enormous experience and we have plans in place to make significant progress in the rapidly growing US market.”

Mr Simic said he wanted to thank the investors and the PlayUp team. “Our investors are incredibly supportive and importantly, they are endorsing our vision with their money and bring significant international business networks that allow us to deliver on our business goals.”

About PlayUp

PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.