PlayUp expands its U.S. landscape with the addition of Indiana iGaming market access
LAS VEGAS, NV (March 24, 2022) – Reaffirming its bullish view on the U.S. iGaming sector, PlayUp announced an expansion to its market access footprint in Indiana that will allow the operator to offer a suite of iGaming products in the state subject to regulatory approvals.
The addition of iGaming comes through PlayUp’s existing market access in Indiana with Caesars Entertainment. PlayUp will add iGaming to its sports betting offering once legislators and regulators in the state have the framework for the sector in place. The arrangement adds to existing access arrangements with Caesars in New Jersey, Pennsylvania and Iowa for iGaming, and Indiana and Iowa for sports betting.
The addition of iGaming in Indiana solidifies the operator’s product expansion plans to its product offering. The company’s U.S. Chairman, Dennis Drazin, said the iGaming suite of games will open the brand to an entirely new potential set of customers.
“We’ve proven we can gain market share in the ultra-competitive sports betting landscape in New Jersey,” he said. “Once regulated, we will be ready to bring PlayUp to the iGaming market in Indiana which we recognize as a monumental growth opportunity for our business.”
Industry analyst project the iGaming market in the U.S. to be nearly $8 billion by 2025. Global CEO, Daniel Simic said part of PlayUp’s long-term strategy is to have a robust “one platform’ experience and product offering for sports betting, horse racing, iGaming, Daily Fantasy Sports and more.
PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.
The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.