PlayUp Ltd. & The Betmakers Holdings Ltd. Complete Acquisition Deal
The Australian gaming companies finalise PlayUp’s acquisitions of the TopBetta and MadBookie platforms
SYDNEY, January 24, 2019 – PlayUp Ltd has completed their $6 million acquisition of the TopBetta and MadBookie gaming platforms.
The final payment of $1 million was originally scheduled to be made on January 29th, however, following The Betmakers Holdings Ltd satisfying all contractual terms, PlayUp brought forward the payment to January 24th.
“We are pleased to announce the formal acquisition of the TopBetta and MadBookie platforms,” said PlayUp CEO Daniel Simic.
“TopBetta and MadBookie are known Australia-wide for providing quality bookmaking services. We are proud to have these brands as a part of our online gaming ecosystem.”
“The Board of The BetMakers Holdings Limited (the “Company”) is pleased to confirm that it has received the final payment of $1Million from PlayUp Australia Pty Limited for the purchase of TopBetta Pty Ltd and associated brands, including TopBetta and Mad Bookie.”, an official announcement from The Betmakers Holdings Ltd said. “The Company has now received in full $6Million for the sale of the assets.”
PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.
The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.