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Spring Carnival SEN Content Partnership

During one of the most action packed periods on the Australian racing calendar, we are delighted to have worked with Sports Entertainment Network (SEN) to bring our customers extensive digital content ahead of the major race days.

Beginning with the Melbourne Cup and extending to Oaks Day and Stakes Day, the SEN team produced the PlayUp Punters Preview Show where hosts Cam Luke and Campbell Brown discussed all the latest PlayUp odds and betting movement.

Produced as a digital show within the SEN platform, the content was also shared across SEN and PlayUp social media channels.

Click HERE to view the final episode previewing the Cranbourne Cup and The Hunter.


About PlayUp

PlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative betting technologies in-house to power our brands and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp unifies the world’s favourite online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where we host Australia’s largest and indeed some of the globe’s largest prize pools in competitive peer-to-peer online betting.

We hold online betting licenses in multiple jurisdictions and currently operate in Australia, New Zealand, USA and India.

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