PlayUp Limited Adds EML Debit Card to Wagering Platforms

User of the TopBetta, Mad Bookie and ClassicBet platforms will soon be able to spend their winnings via EFTPOS, PayPass or online following the integration with EML.


SYDNEY, May 4, 2019 –  PlayUp Limited will partner with EML payments to deliver a direct debit payment solution to customers of its wagering platforms.

The company will offer the EML-backed debit Mastercard to eligible customers of its TopBetta, Mad Bookie and ClassicBet platforms from July 2019.

The debit Mastercard will attach directly to the end user’s wagering account, facilitating instant transactions and saving customers the at times lengthy process of withdrawing to a bank account. This debit card allows for ATM withdrawals, EFTPOS payments and adds a level of security and fraud protection to user funds.

PlayUp CEO Daniel Simic spoke of the importance of such a solution to the modern wagering consumer.

“We are getting closer to a cashless society day by day,” he said.

“However, moving money between accounts can still impact on people’s time and ability to transact in a manner required in the modern age.”

“This solution will offer our wagering customers the chance to spend their winnings instantly in a versatile, secure and convenient manner.”

EML Payments is one of the financial industry’s leading operators in delivering instant and secure payment solutions via virtual accounts, physical debit cards and digital wallets. The company processes over $6.75bn annually in 21 different countries and has developed over 1300 customised card programs.

About PlayUp

PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.