PlayUp Limited Acquires US Greyhound Distribution Deal

The Australian online wagering and gaming company is the sole provider of streams of two different US greyhound race tracks.

SYDNEY, May 11, 2019 –  PlayUp Limited has announced their acquisition of the distribution rights to two of America’s leading greyhound tracks, Palm Beach Kennel Club (PBKC) and bestbet Jacksonville.

The deal came about following the completion of its acquisition of the TopBetta platform, who signed a data and distribution deal with both race tracks in August of last year.

The agreement between the American racing operators and PlayUp allows PlayUp to offers its clients vision and data of each venue.

PlayUp Limited is the first Australian distributor of greyhound racing in the US, which commands a strong audience from bettors operating outside of standard regulated Australian racing hours.

PlayUp CEO Daniel Simic said:

“This distribution deal represents another step in PlayUp’s complete international wagering offering.”

“America is a growing regulated market and it is hugely significant for us to establish our brand there through strategic corporate partnerships such as this, as well as continue to offer industry-leading odds across respected international venues such as PBKC and bestbet Jacksonville.”

Founded in 1932, PBKC is a major destination for greyhound racing, poker and table games which host over 5000 races per year.

bestbet Jacksonville is home to two venues, Orange Park Kennel Club and Jacksonville, both located in Florida, USA. These venues combined host over 6000 races annually.

About PlayUp

PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.