Colorado sports betting expands again – and will again in a few weeks

This is an excerpt from an article which appeared on PlayUSA.


It has been less than four months since Colorado sports betting was launched.

Throughout that time, the industry has slowly expanded — “slowly” being the relative term here. Since going live May 1, Colorado sports betting saw 10 operators roll out online sportsbooks, not to mention four retail sportsbooks and a bank of kiosks at another casino.

Over the next few months, legalized wagering in the Centennial State will only grow. In fact, it already has, as an 11th mobile provider launched with two more expecting to join the fold in the near future.

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PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.