PlayUp enters Colorado sports betting market
The online Sports Betting and Entertainment and Technology Company PlayUp has announced that it has successfully secured market access in Colorado and will enter the market later this year. Colorado is the first market where PlayUp will launch its Online Sports Betting offering. The Company has recently announced that it has access rights in multiple states and will continue to secure market access across the US.
PlayUp´s online products are already live in Australia, New Zealand and India and now soon in the US. Besides Sports Betting, the PlayUp Group offers also Fantasy Sports, Horseracing products, eSports Betting and Fantasy on eSports and Horseracing. The company has over 300,000 users outside the US and plans to continue its success story in America. The US headquarters has been established in Nevada earlier this year.
“We are very excited to have partnered with Bull Durham Casino” said Daniel Simic, Global CEO of PlayUp. “Bull Durham is always looking for new ways to engage their local audience with their great products and social events. We are very happy to be able to add online sports betting to those services to entertain the Colorado sports fans.”
Doug James, General Manager at Bull Durham Casino said: “I am proud to announce that Bull Durham Casino will partner with Australian owned sports betting company PlayUp. We are eager to partner with PlayUp to offer online sports betting as well as other innovative online products, to our players at Bull Durham Casino and all Coloradans interested in using the newest technology available in sports betting.”
Mr Simic added: “We selected Colorado as the first US state to enter as we believe it has great potential, with a population of almost 6 million people that traditionally love sports. The Sports Betting market in Colorado has a potential market size of $300 million USD. As we are an online–only brand, our products are very scalable, also in times of social distancing.”
PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.
The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.