PlayUp Ltd becomes official cricket wagering partner with News Ltd
The Australian wagering company has partnered with Australia’s largest media organisation leading up to ICC World Cup and Ashes tournaments.
SYDNEY, May 28, 2019 – PlayUp Ltd, Australia’s sole provider of both Daily Fantasy Sports (DFS) and wagering competitions, has announced its partnership with Australian media conglomerate News Ltd.
PlayUp will be the official wagering and fantasy partner of News for cricket, via its subsidiary platforms TopBetta, Mad Bookie, ClassicBet (wagering), Draftstars and PlayUp Fantasy (DFS).
The announcement comes before the hugely anticipated ICC World Cup to be held in England and Wales, which commences on May 30th when England host South Africa.
Australia are one of the favourites to win the competition, and will return to the country in August to take on the old enemy in this year’s much-vaulted Ashes series. Australia will also host three countries over the 2019/20 home season, with Sri Lanka, Pakistan and New Zealand all slated to tour the country.
PlayUp CEO Daniel Simic hailed the significance of the partnership in promoting the PlayUp brand both domestically and internationally.
“It is hugely significant for our brand to have an association with an organisation with the reach and influence of one such as News Ltd,” he said earlier this week.
“PlayUp and News, along with all Australians, share a strong love of cricket and we look forward to reaching new audiences as we increase our brand across Australia and the world.”
PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.
The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.