PlayUp Ltd. & The Betmakers Holdings Ltd. deal to be completed in January 2019
PlayUp has finalised details on the completion of the acquisition of TopBetta Pty Ltd.
SYDNEY, January 22, 2019 – PlayUp Ltd. has announced a further $750,000 has been paid towards its acquisition from The Betmakers Holdings Ltd. (ASX:TBH) of TopBetta Pty Ltd, which includes the TopBetta and MadBookie wagering platforms.
“PlayUp is a strong, growing brand that has made several key acquisitions in 2018, including TopBetta and MadBookie. We look forward to integrating these brands into our online gaming system.” said PlayUp CEO Daniel Simic.
“The decision was made to delay payment until all terms were fully satisfied and we look forward to completing the transaction and closing the deal within the coming days.”
As announced by The Betmaker Holdings on January 17th, a further payment of $750,000 had been received from PlayUp, with the final $1 million payment to be processed on January 29th pending performance of final tasks by both parties.
PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.
The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.