Spring Carnival SEN Content Partnership

During one of the most action packed periods on the Australian racing calendar, we are delighted to have worked with Sports Entertainment Network (SEN) to bring our customers extensive digital content ahead of the major race days.

Beginning with the Melbourne Cup and extending to Oaks Day and Stakes Day, the SEN team produced the PlayUp Punters Preview Show where hosts Cam Luke and Campbell Brown discussed all the latest PlayUp odds and betting movement.

Produced as a digital show within the SEN platform, the content was also shared across SEN and PlayUp social media channels.

Click HERE to view the final episode previewing the Cranbourne Cup and The Hunter.

About PlayUp

PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.