PlayUp’s all-in-one sports and racebook platform is custom built to be a highly flexible, scalable and robust enough to cope with the needs of our multi-territory operation and the demands of today’s players. PlayUp can handle any type of sport or event plus any type of bet across fixed-odds and pari-mutuel bet types. All managed by our highly experienced trading team who have a 360-degree view of their liability and risk centrally across all channels.


  • 28+ sports supported
  • Global Horse Racing with a diverse range of betting markets
  • Mobile, Web and Native apps for iOS and Android
  • Advanced betting features: BoostUp, AddUp (Accumulators/Multi’s), CashUp, and many more in development such as GiddyUp, PumpUp, GetUp.
  • CashCard with account Top-Up and ATM withdrawal
  • Variety of bonus options including Deposit Match, Bonus Bet, Special Event Bonuses
  • Industry-leading Rewards Program