Daniel Simic

Global Chief Executive Officer

Daniel is the founder and investor of several successful wagering and gaming businesses. He has a passion for innovation, using technology to scale and exploring new markets. Daniel brings strong leadership skills and entrepreneurial drive to all the wagering businesses he has been involved with over the past 10 years and is determined to see PlayUp reach great success.

Dennis Drazin

Chairman – PlayUp USA

A longstanding icon and veteran of the U.S. gaming industry, Dennis is a key figure in the evolution of New Jersey’s current sports betting boom. Most notably, he was instrumental in the repeal of the Professional and Amateur Sports Protection Act of 1992 (PASPA) and helped create the legislation which eventually led to the U.S. Supreme Court overturning prohibitions on sports betting. A member of the SBC Sports Betting Hall of Fame, Drazin works closely with PlayUp’s leadership team to drive additional strategic and operational opportunities throughout the U.S wagering landscape.

Michael Costa

Global Chief Technology Officer

Mic has spent over 10 years heading up the technology divisions of several online wagering and gaming businesses. After leading the development of wagering software at ASX listed ‘The BetMakers Limited’ , Mic founded what is now PlayUp with Daniel and oversees all aspects of the technical operations.

Prashant Arora

Global Chief Commercial Officer

Prashant is a highly experienced Chief Commercial Officer with a history of working in the Fantasy Sports and Online Wagering arenas. Skilled in corporate compliance, he has played a key role opening up new markets and establishing international gaming entities. Prashant’s success is credited to his regulatory understanding, stringent financial management and controls.

Ashley Kerr

Global General Counsel

Ashley has helped operators navigate the complex legal and regulatory wagering landscape for over 7 years. Before joining PlayUp, Ashley was Senior Corporate Lawyer at Tabcorp, Australia’s largest wagering operator, and played a critical role overseeing all aspects of its wagering and media operations for over 4 years. Prior to this, Ashley was a Solicitor for the DLA Piper corporate team advising on M&As and Australian IPOs, including the ASX listing of ‘Betmakers Technology Group Ltd’.

James Waddell

Global Head of Wagering

James has extensive retail and online experience in both wagering and gaming (Casino). Previously James was the General Manager at Ubet, a subsidiary of Australia’s biggest wagering company, TAB, where he oversaw the day-to-day wagering activities including the management of the entire risk and trading operations.

Paul Jeronimo

Chief Executive Officer - Australia

Paul has extensive public company experience with over 15 years in the online telecommunications, wagering and gaming sectors. Previously he held CFO and Company Secretarial roles at ASX listed companies Engin Limited (2004-2008), Mobile Embrace Limited (2009-2012) and the CFO/COO role at The BetMakers Limited (2016-2018). Paul has also spent time in the UK as Finance Director and Company Secretary of telco start-up Globalgig (2012 to 2016). Paul brings unparalleled financial experience and valuable insight into publicly listed wagering companies.