Ashes amongst largest cricket events for PlayUp

Ahead of the First Test of the Ashes Series, PlayUp customers have shown significant support for the home team.

Overall, 55% of the money for the First Test has been placed on Australia, with the majority of other bets going on the draw as opposed to an outright English victory.

PlayUp Head of Wagering, Tristan De Luca, said The Ashes is one of the most popular cricket events for PlayUp customers.

“We’ve seen limited support for England as our customers look to stay away from Joe Root’s team and are only focusing on Australia and the draw.”

“We are anticipating an increase in interest from our customers based on the fact the series is on home soil. So far there has been plenty of patriotic support, and we expect that to continue.”

About PlayUp

PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.