Michael Costa

Global Chief Technology Officer

Mic has spent over 10 years heading up the technology divisions of several online wagering and gaming businesses. After leading the development of wagering software at ASX listed ‘The BetMakers Limited’ , Mic founded what is now PlayUp with Daniel and oversees all aspects of the technical operations.

Recent Press

Private: PlayUp Limited to Become a Publicly Traded Company Through Business Combination with IG Acquisition Corp

PlayUp is a next generation entertainment and technology group that develops its own innovative betting technologies to power its brands and deliver world-class user experiences Bradley Tusk to serve as […]


PlayUp to Partner with BetSwap Limited in US market

PlayUp has entered into an agreement to launch the BetSwap marketplace across their US sportsbook product and operations. Las Vegas, Nev. Aug. 23, 2022– PlayUp Limited has entered into an […]


PlayUp U.S. launches online Racebook

Product expansion allows operator to tap into US$12 billion a year segment Bounding into the burgeoning horse race betting industry, PlayUp launched its online Racebook. The app, available on Android […]