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Colorado sports betting license approved

PlayUp USA has been granted an online sports betting license for Colorado and can legally take bets in that state.

As per the normal procedure for bookmakers gaining approval, it is a temporary license for now. The regulators will work on completing a more thorough investigation, which we expect to pass with flying colours and be granted a full license.

The temporary license clears the path for us to launch our online and mobile applications which will be coming very soon. Be sure to stay tuned for the pending announcement of our go live date.


About PlayUp

PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp’s mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia’s largest and indeed some of the world’s biggest prize pools in competitive peer-to-peer online betting.

The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.

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